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Some like it hot: Angus & Oink record 1000% sales increase

Some like it hot: Angus & Oink record 1000% sales increase

Aberdeen-based company, Angus & Oink, have recorded a sales increase of 1000% in under twelve months.

The hot sauce company, which captures the tastes of grilled food, street food and smoke house BBQ restaurants throughout the Americas, has seen its sales rocket from ten to 1000 bottles every month.

In less than six months, the team has also quadrupled the number of its stockists, with Angus and Oink now stocked in over 25 locations across the UK and growing weekly.

The young business, started in 2014 by a husband and wife team, is already making waves in the food industry after being shortlisted in two categories at the Grampian Food Forum Innovation Awards.

The product is available at three trending restaurants in Aberdeen – Adelphi Kitchen, Soul Bar and the new So Deli; and stocked in three butchers in Aberdeenshire – Davidsons Specialist Butchers, The Store and Andrew Gordon Butchery & Fine Foods.

Angus and Oink kick up a fuss with seriously spicy hot sauces

Read More

Owner Malissa Fraser said: “We are extremely excited to see the response our sauces have had with the general public and from chefs.

"We were disappointed with the hot sauces in the UK and so we launched our own brand based on our travels and living in the Americas. Initially we looked at making one sauce, but couldn’t decide which one was best, so we ended up with four and there are more coming!”

“Hotting up the North East food market is on our radar, and it seems to be resonating with all of our buyers.

  (Angus & Oink)
via STV via STV

She added: "Our mission is to provide high quality and authentic sauces that tingle the taste buds and deliver on flavour with a kick.

"We use only natural ingredients with no additives and do not negotiate with e-numbers, preservatives, thickeners or colourings.

“The sauces are available online and we continue to promote the brand through social media, events and collaborations.

"Recent collaborations have included a pop-up shop at the Dog Tap, Brew Dog HQ in Ellon, attending Taste Of Grampian, and The Store Farmer’s Market event."

  (Angus & Oink)
via STV via STV

The company has clearly appealed to those who relish their food with a kick.

But it's also obvious this success is merely the first step of a greater journey.

Malissa said: “Our future plans are to diversify and add to our existing sauce range with the launch of new products in the seasoning, spice and snack markets.

"We will also be looking to upscale our internal production capacity, so we will soon require an independent facility or the requirement to outsource production to a manufacturer."

  (Angus & Oink)
via STV via STV

She added: "However, our key strategy will always be to retain the natural quality and goodness of our products and we will never compromise on this.

"We are also looking at some potential alliances with food producers in the butchery market in some novel and exciting products."

They don't just want a few people saying: "Some Like It Hot". The Frasers have loftier ambitions.

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