There was a mixed response when plans for a rowie-flavoured ice cream first came to light.
The idea was dreamt up by Moray-based company Stew 'n' Drew's and they have been refining it ever since.
But how would it fare with the discerning audience at Taste of Grampian?
Would the public like the new flavour, created by Stew 'n' Drew, with rowies (or butteries) supplied by J G Ross?
Or would they give it the thumbs down?
You can check out the reaction for yourself by watching this video.
As Drew Parks, one half of the ice-cream-making duo, said: "We were reared on butteries, or rowies, as some call them.
"Or the Scottish croissant, as no one calls them. This breakfast staple of the north-east is a splendid delicacy and so we have made ice cream with it.
Some said this was a ridiculous thing to do. Others claimed it was just plain wrong.
"Well, now we’ve launched our Lovely Buttery (or Wowie Rowie) ice cream into the world, we reckon the proof is in the pudding and that it wasn’t such a crazed idea after all."
The duo have already devised a range of innovative flavours, including coffee and doughnut, chorizo and caramel and whisky and smoked.
So don't be surprised if the Wowie Rowie becomes a cult hit in the future.