Peter Watt loves films and everything to do with cinematography, from animation to editing.
Which is just as well.
He's the director of the 2015 Aberdeen Film Festival, which has been organised for October 23 to 28.
But there's just one problem. Peter and his colleagues' budget thus far doesn't even reach to the shoestring category.
That explains why he has embarked on a different strategy to ensure the event gains greater exposure and investment. Or at least, that's if the public want it.
It's different from last year's festival, which was principally staged at Cineworld. Lessons were learned from that experience as Peter explained to STV.
He told us: "We put a lot of work into promoting and backing the 2014 event and it turned into a labour of love.
"So we've decided to go down a different route, with a Kickstarter [crowdfunding] bid, which will run throughout July.
"We have also formed a partnership with The Cyrenians, which means that a donation from every ticket sold will go towards helping homeless people.
"And we have also launched a Rising Star competition for people under 25, with films on the subject of homelessness.
"It's all part of our determination to build links between ourselves and other Aberdeen organisations."
Some aspects from last October's festival provoked lots of positivity and imagination.
So there will be a return for the 48-Hour Film Project, and a chance for wannabe Spielbergs to show their worth.
There will also be an emphasis on short films and scouring the net as wide as possible across the world.
Peter added: "We're currently looking into venues and it's fair to say we want to take the festival outside Aberdeen and into Aberdeenshire.
"We are all volunteers, so the show will go on, whatever happens, but we want this to become an event which creates waves all over the north east."
It's not easy starting anything from scratch. But Peter isn't interested in the possibility of defeat.