They lined up in big numbers and they were really keen for Krispy Kreme.
It was a dreich Tuesday morning in Aberdeen, but that didn't deter the queues of people who turned out to be among the first in the city to try the American company's famous doughnuts.
As the anticipation mounted, in advance of the 10am opening of their first outlet north of Edinburgh, there were special prizes for those who had waited for hours outside the shopping mall.
Christina Rahman was first in line and she won herself a collector's item: a unique "Krispy Kreme Gold Card".
This entitles her to 24 doughnuts every month for a year: that's 264 of the sweet treats.
She told STV: "I'm thrilled at this, I didn't expect anything like it to happen. But you only need to see how many people are here to realise how delicious these doughnuts are."
Christina Rahman was first in line
The staff at the outlet were clearly prepared for a busy day, as the clock ticked down.
Yet they still had time to entertain the customers with a rendition of their "Doughnut Dance", which they perform at all their new stores and shops.
And the company's operations director, Neil Williamson, was delighted at the response from the Aberdeen crowds.
The Doughnut Dance
He told us: "We've been waiting to find the right place in Aberdeen for a while now.
"But Union Square is the right place to be and just look at these scenes.
"The weather might be miserable outside. But there are plenty of happy people in here."
Not everybody's a fan of these sweet treats. Outside the mall, Gary Walker, a 19-year-old student said to me: "What's the fuss about? They're just doughnuts."
But that argument didn't cut any ice with the dozen winners of Krispy Kreme goody bags and T-shirts.
As another fan Leanne Ross added: "My pals and I travelled down to Edinburgh to get some of these doughnuts during the summer, but it was a long journey.
"Now, we don't have to go any further than Union Square. It's brilliant news."