Social Bite has launched a new loyalty card with a difference.
Usually with these type of schemes customers earn prizes and bonus points for themselves.
But, in this instance, the not-for-profit sandwich chain's card will help clients pass on rewards to those who are less fortunate.
The social enterprise chain of sandwich shops, which has outlets in Glasgow, Edinburgh and Aberdeen, has shaken up the concept of collecting store points by unveiling the first selfless loyalty cards, which let customers feed the homeless.
These allow Social Bite patrons to pay forward their loyalty points to buy a homeless person a free meal and hot drink after ten visits.
And, after five visits to the café chain, customers will also get a half price coffee or lunch for themselves.
The organisation previously issued more traditional loyalty cards where customers would be treated to free food and drink after a certain amount of visits.
But they decided to reinvent the loyalty card when regulars started to refuse their rewards and asked for the points to be donated to the homeless.
Josh Littlejohn, the founder of Social Bite, said: “We had a lot of customers wondering if they could give their free coffees and discounted lunches to the homeless instead of keeping them for themselves.
“We’ve realised there is a real culture of people wanting to help people less fortunate than themselves – and if they can do that in their daily routines, it’s a real bonus.
“This is the next step in making sure no homeless people go hungry and we hope other businesses will follow suit.”
Social Bite operates a ‘suspended’ coffee and food programme, whereby customers can pay for a hot drink or food for a homeless person.
The business ploughs 100% of profits into charity and where a quarter of its workforce is formerly homeless.
They also donate profits into charities including Shelter Scotland, Vision Eye Care Hospital in Bangladesh, the MicroLoan Foundation in Malawi and Zambia and the STV Appeal.
Social Bite currently has cafes in Edinburgh, Glasgow and opened an Aberdeen store in September.
Customers have also been offered the chance to win dinner with Hollywood star and humanitarian George Clooney who will visit one of the shops in November.
Further information is available here.