The annual Aberdeen Student Show has become an institution throughout the city.
The usual side-splitting comedy, singing and dancing spectacular has been hailed as a highlight of the theatrical calendar.
And this year’s production, Wullie Wonkie, was not only a critical success but a financial one too, raising a record-breaking £80,000 for local and larger charities.
Hailed for its high production values and standout performances by everybody involved, this year’s show was the talk of the town.
Running in April, the production featured stunning set pieces and a broad showcase of talent from the students of Aberdeen College, Robert Gordon University and The University of Aberdeen.
Now, as the dust has settled on the candy coated adventure, everybody involved has been surprised at the £80,000 raised for good causes.
And as a major part of the annual Aberdeen University Student Association (AUSA) Charities Campaign, this year's production has contributed greatly to the efforts.
The show has a proud history of generating funds for a number of local and wider spread organisations.
In 2013, they managed to raise £67,000 and were hoping to come close to this target again this year.
However, with popularity high and a fantastic show put on for the audience, it seems that any worries the organisers may have had for matching that figure were misplaced.
As script editor Shane Strachan explains, the show has gradually increased the money raised year on year.
And for Shane, along with the rest of the production team, they’ve been amazed at just how popular this production has proven to be.
He said: “Basically, I’ve been involved with the show for the last four years.
“The money we raise has been going up every year and I was sort of half expecting that trend to stop.
“We didn’t expect it to go so high; it’s such a big jump. We would have been happy breaking £70,000.”
It’s an incredible achievement for the student-run production and as Shane says, the secret behind the show’s ongoing success lies in a number of areas.
“This year’s parody is a really well known story,” he added. “We knocked it up a few notches in terms of production value and the sheer effort of all those involved.
“We’ve been building on the same audiences year on year and testing how well the last few productions have gone.”
For the show itself, being part of the community is a key ingredient for its success.
An established audience has been boosted by new visitors, with people coming from all backgrounds, including students and families, to see the spectacle.
And that popularity spreads throughout the city and offers a chance to showcase the talent from across Aberdeen.
Shane added: “I think it’s that community spirit that makes it so popular.
“The show lets people see young people getting to do something that proves that Aberdeen has lots of talent.
“People love the local humour on such a large scale and we’ve found that the audience were leaving the theatre with a smile on their faces.”
As Wullie Wonkie has proven, the appetite and popularity of the annual student show is at an all time high.
And already, plans are in place for next year’s production, with hopes set high and the expectation equally lofty.