It sounded like a step into the dark when a craft beer festival was planned for the heart of Aberdeen.
But the inaugural North Hop, which was held at The Lemon Tree earlier this month, was such a success that organisers have confirmed the event will return, bigger and better, in 2016.
People travelled from around Scotland - and further afield - to the city for the one-day festival, which offered a wide range of craft beers, gins, cocktails, street food and music.
Coinciding with Scotland’s Year of Food & Drink 2015, the event featured 11 exhibitors and eight musical acts, offering visitors the opportunity to experience all manner of eclectic experiences.
And the 700 tickets sold out in a few days.
People who missed out on the event now have the chance to attend the second North Hop festival, which takes place in Inverness on 21 and 22 of August.
The two-day event, which has just over 1500 tickets available for festival-goers, is set to boast over 25 different Scottish exhibitors celebrating craft beer, cider, artisan gins, creative cocktails and a selection of street food vendors.
And there are signs the Aberdeen festival could also expand its horizons in the future.
The event's organiser, Michelle Russell, said: “I am absolutely delighted at how well the [Aberdeen] event went and I have been overwhelmed with the positive response from the festival-goers and exhibitors.
"People travelled from across Scotland to attend it - and we even had visitors from Norway, which was amazing.”
“We had people queuing at the start of both sessions."
Michelle continued: "Adrian Gomes of 10 Dollar Shake made over 600 cocktails and gin and tonics.
"And Stew n’ Drew’s also brought their famous Rowie ice cream with them and gave free samples away.
“We will definitely be returning to Aberdeen in the spring next year, ensuring the festival is bigger and better than ever.”
Festival exhibitor and North of Scotland sales manager of BrewDog Eddie Bruce, said: “North Hop Aberdeen was a fantastic event for us to be involved in, especially after the success of the Inverness festival last year.
The Aberdeen festival is definitely something the city needed to highlight the craft beer scene we have here in Scotland.
"It was clear everyone at the festival embraced the North Hop concept extremely well.”
Further information is available at here.